Smartmoov Fungsi Utama: Identiti Jenama oleh Ricardo Filipe Lopes da Silva

Reka bentuk Smartmoov Fungsi Utama: Identiti Jenama oleh Ricardo Filipe Lopes da Silva ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2023

Smartmoov Fungsi Utama: Identiti Jenama

oleh Ricardo Filipe Lopes da Silva

Klien: Smartmoov

Pemenang A' Design Award Besi dalam Kategori Grafik

10,475

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #126213

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Smartmoov Fungsi Utama: Identiti Jenama

Manfaat utama model perniagaan ini ialah mobiliti dan penyesuaian perniagaan. Usahawan boleh menyesuaikan perniagaannya kepada penyelesaian yang lebih fleksibel dan mudah alih, sekali gus meningkatkan jangkauan perniagaannya dalam pasaran. Jenama ini menggambarkan nilai-nilai ini secara dinamik dan futuristik melalui sistem visual yang konsisten, yang bertujuan untuk memberi inspirasi kepada khalayak sasaran.

Pengiktirafan

Mengenai A' Design Award Besi

Smartmoov Fungsi Utama: Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Smartmoov Fungsi Utama: Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Smartmoov Fungsi Utama: Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensi & Pembungkusan: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tag: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Teknologi Pengeluaran: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Cabaran Reka Bentuk: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Penyelidikan: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspirasi: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Tempoh Projek: August 2019 to November 2019 in Curitiba, Brazil
Aliran Operasi: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.