Open Air Identiti Korporat oleh Ana Fatia and Sofia Silva

Reka bentuk Open Air Identiti Korporat oleh Ana Fatia and Sofia Silva ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2022

Open Air Identiti Korporat

oleh Ana Fatia and Sofia Silva

Klien: Oskar&gaspar

Pemenang A' Design Award Gangsa dalam Kategori Grafik

18,289

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #131473

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Open Air Identiti Korporat

Open Air ialah identiti grafik dan ekspresi visual pemetaan video yang digabungkan dengan pertunjukan tarian akrobatik menegak. Konsep ini meneroka keplastikan penyatuan kebersamaan dan kebebasan antara pergerakan organik beberapa individu berhubung dengan permukaan abstrak dan nyata, hampir tidak dapat dilihat oleh mata seperti melayani atom atau zarah mikro, diperhatikan di bawah cahaya mikroskop. Ia adalah dialog antara keadaan abstrak dan fizikal.

Pengiktirafan

Mengenai A' Design Award Gangsa

Open Air Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Open Air Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Open Air Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
Dimensi & Pembungkusan: Mupi 1185 mm x 1750 mm
Poster A2 420mm x 594 mm
Poster A3 297 mm x 420 mm
Poster A4 210 mm x 297 mm
Invitation DL 201mm x 99 mm
Event Badge 100 mm x 140 mm
T-Shirts XS, S, M, L
Tag: Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
Teknologi Pengeluaran: The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
Cabaran Reka Bentuk: The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
Penyelidikan: We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
Inspirasi: With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
Tempoh Projek: The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
Aliran Operasi: The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment.
Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information.
Ahli Pasukan: Creative & Art Director: Ana Fatia
Designer Graphic & Motion: Sofia Silva
Kredit Imej: Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4
Video Credits: Art Direction AnaFatia,
Graphic & Motion Design Sofia Silva
Sound Credit: Oscar Benito