Terra Coffee Roasters Penjenamaan oleh Akihito Shimizu

Reka bentuk Terra Coffee Roasters Penjenamaan oleh Akihito Shimizu ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Platinum yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PlatinumGrafik· 2022

Terra Coffee Roasters Penjenamaan

oleh Akihito Shimizu

Klien: Terra Coffee Roasters

Pemenang A' Design Award Platinum dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #134335

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Warna

Reka Bentuk

Mengenai Terra Coffee Roasters Penjenamaan

Reka bentuk logo melengkung, bertemakan aroma yang tersebar dari persekitaran pengeluaran di mana biji kopi ditanam, menyatakan secara visual pengalaman kopi semula jadi berkualiti tinggi. Setiap label jenama menampilkan kolaj fotografi tempatan yang menghubungkan wajah pengeluar dengan asal usul, persekitaran dan pengguna mereka, bersama grafik yang membangkitkan profil rasa. Ini menyampaikan daya tarikan unik kopi pelbagai yang dihasilkan di setiap wilayah.

Pengiktirafan

Mengenai A' Design Award Platinum

Terra Coffee Roasters Penjenamaan ialah pemenang A' Design Award Platinum, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk yang benar-benar luar biasa, elegan dan megah. Pemenang Platinum ialah keajaiban ciptaan, bukti batas kreativiti intelek, dan menunjukkan profesionalisme tiada tandingan serta kegeniusan pereka bentuknya. Reka bentuk ini diharapkan menjadi karya paling terkenal yang mentakrifkan estetika sesuatu zaman, menyumbang kepada kesejahteraan masyarakat dan memajukan batas seni, sains, reka bentuk dan teknologi. Terra Coffee Roasters Penjenamaan mempamerkan tahap kecemerlangan yang melangkaui batas dan tanpa ragu menjadikan dunia tempat yang lebih baik dengan ciri-cirinya yang menguntungkan dan bernilai. Terra Coffee Roasters Penjenamaan ialah karya pemenang A' Design Award Platinum yang membangkitkan keinginan, memberi inspirasi, menyeronokkan, menggembirakan dan mencetuskan kegembiraan yang besar.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimensi & Pembungkusan: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Tag: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Teknologi Pengeluaran: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Cabaran Reka Bentuk: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Penyelidikan: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspirasi: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Tempoh Projek: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Aliran Operasi: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Ahli Pasukan: Kiyoshi Uehara
Akihito Shimizu
Kredit Imej: Photography : Yuma Gamae(Package,PR Tools)