Reka bentuk Cidih Identiti Jenama oleh Peng Wang ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2023

Cidih Identiti Jenama

oleh Peng Wang

Pemenang A' Design Award Besi dalam Kategori Grafik

9,134

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #142225

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Cidih Identiti Jenama

Cidih ialah identiti jenama yang direka untuk sebuah pangkalan penyelidikan pendidikan dan saintifik di Milan, Itali, yang dibina secara bersama oleh Tsinghua University dan Politecnico di Milano. Huruf C dan D membentuk bentuk positif dan negatif antara satu sama lain, melambangkan kesatuan antara teori dan amalan serta sifat inklusif sebuah platform antarabangsa. Bentuk separuh bulatan di tengah menggambarkan matahari terbit. Huruf H mewakili "hub", dan bentuk negatifnya memuatkan siluet nama tersebut. Identiti ini diaplikasikan pada bahan cetak, papan tanda digital, laman web, skrin, helaian potong dan akrilik.

Pengiktirafan

Mengenai A' Design Award Besi

Cidih Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Cidih Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Cidih Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Dimensi & Pembungkusan: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tag: Brand Identity, Logo, VI
Teknologi Pengeluaran: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Cabaran Reka Bentuk: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Penyelidikan: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspirasi: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Tempoh Projek: The project was started in November, 2020 and put into operation in May, 2021.
Aliran Operasi: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Ahli Pasukan: Peng Wang