Reka bentuk Spectrum Ilustrasi oleh Arata Yokoyama ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2023

Spectrum Ilustrasi

oleh Arata Yokoyama

Klien: Arata Yokoyama

Pemenang A' Design Award Gangsa dalam Kategori Grafik

12,792

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #144936

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Spectrum Ilustrasi

Spectrum ialah ilustrasi digital yang menggambarkan fesyen jalanan Jepun dalam gaya anime Jepun. Karya ini mengelakkan fotorealisme dan menggunakan warna-warna terang secara rata namun masih kelihatan natural secara optik. Latar belakang mewakili cahaya neon Tokyo, dengan bentuk-bentuk yang dipermudahkan secara berani untuk menghasilkan kesan yang tajam, rata dan bercahaya. Elemen reka bentuk grafik Barat digabungkan dengan ilustrasi watak Jepun. Spectrum dilukis menggunakan Adobe Photoshop CC. Tujuannya adalah untuk menjadikan gaya ini jelas kepada khalayak di dalam dan di luar Jepun.

Pengiktirafan

Mengenai A' Design Award Gangsa

Spectrum Ilustrasi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Spectrum Ilustrasi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Spectrum Ilustrasi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensi & Pembungkusan: 8000 x 5678 pixel, 400dpi, RGB
Tag: street fashion, anime, character design, japanese illustration, vivid color
Teknologi Pengeluaran: Drawing with Adobe Photoshop CC
Cabaran Reka Bentuk: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Penyelidikan: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspirasi: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Tempoh Projek: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Aliran Operasi: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Kredit Imej: #1: Illustrator NaBaBa, Private Work, 2020.