Modulabs Sistem Identiti Visual oleh Wonseon Yu and Yoonhee Jeong

Reka bentuk Modulabs Sistem Identiti Visual oleh Wonseon Yu and Yoonhee Jeong ialah pemenang yang sangat dihormati bagi 2023 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2023

Modulabs Sistem Identiti Visual

oleh Wonseon Yu and Yoonhee Jeong

Klien: Modulabs

Pemenang A' Design Award Besi dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #148300

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Modulabs Sistem Identiti Visual

Modulabs ialah sistem identiti visual yang dicipta untuk komuniti penyelidikan. Sistem identiti ini dibina dengan fon taip boleh ubah (variable typeface) yang direka khas. Fon taip ini mempunyai satu paksi pertumbuhan tunggal dengan 300 peringkat, yang membolehkan pelbagai bentuk huruf yang berbeza. Setiap huruf dilukis dengan teliti dan bukannya dijana daripada bentuk geometri, memberikan ciri kemanusiaan. Huruf yang sedikit tidak sekata mencerminkan tindakan dan penerokaan berbanding hasil yang sempurna. Ahli boleh mengaplikasikan fon taip ini untuk disesuaikan dengan identiti, dan alat dalaman membantu mereka mencipta nama dengan mudah.

Pengiktirafan

Mengenai A' Design Award Besi

Modulabs Sistem Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Modulabs Sistem Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Modulabs Sistem Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tag: Identity, Typeface, System
Teknologi Pengeluaran: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Cabaran Reka Bentuk: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Penyelidikan: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspirasi: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Tempoh Projek: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Aliran Operasi: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Paten: trademarks: Modulabs (2023)
Ahli Pasukan: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong