Tiantai Huangcha Identiti Jenama oleh Zhejiang Gongshang University

Reka bentuk Tiantai Huangcha Identiti Jenama oleh Zhejiang Gongshang University ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2025

Tiantai Huangcha Identiti Jenama

oleh Zhejiang Gongshang University

Klien: 天台县人民政府

Pemenang A' Design Award Perak dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #152976

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Reka Bentuk

Mengenai Tiantai Huangcha Identiti Jenama

Tiantai Huangcha ialah reka bentuk identiti jenama dan pembungkusan yang dicipta untuk teh kuning serantau. Logo ini menggabungkan bentuk titik dan daun dalam bahasa grafik yang ringkas. Satu bulatan melambangkan intipati teh. Dua bulatan menggambarkan interaksi antara manusia dan alam semula jadi. Tiga bulatan mewakili rakan-rakan yang duduk mengelilingi meja untuk berkongsi teh. Grafik teratai teh di bahagian bawah menggemakan tiga titik tersebut dan melengkapkan tanda logo itu. Pembungkusan ini menggunakan seramik matte dengan pemegang logam, dan bentuk tin teh mengikut bentuk logo tersebut.

Pengiktirafan

Mengenai A' Design Award Perak

Tiantai Huangcha Identiti Jenama ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Tiantai Huangcha Identiti Jenama diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tiantai Huangcha Identiti Jenama ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The combination of dots shapes and leaves condenses the Buddhist meditation into a logo graphic with multiple meanings. The circle symbolises the essence of tea; the arrangement of two circles shows the interaction between man and nature; and the arrangement of three circles signifies the sharing and gathering of friends who are seated around a table to drink three cups of tea together.
The tea lotus graphic below the logo echoes the three dots above, ultimately constituting the complete logo.
Dimensi & Pembungkusan: Round, crescent shaped tea canister: diameter 120mm*height 150mm (capacity 150-200g);
Tea tray: leaf-shaped design, length 200mm*width 100mm.
In packaging design, round tea canisters, crescent-shaped tea canisters, diagonally placed tea cups and leaf-shaped tea trays are the basic apparatus for tea tasting. At the same time, through the clever combination of the tea canister and the tea tray, it forms an isomorphic design that echoes with the logo graphic, which effectively strengthens the brand impression.
Tag: Brand Narrative, Brand Design, Symbolic Design, Sustainable Packaging, Regional IPs
Teknologi Pengeluaran: Material Selection: The packaging is made of matte ceramic and metal handles, echoing the natural texture; balancing a sense of high-end with sustainability;

3D modelling: The tea canister form was modelled based on the logo graphic to ensure that the shape was consistent with the brand symbol. This creation, through the simple design, helps the brand to show the rich connotation, and leave a deeper memory and sense of identity in the user's mind.
Cabaran Reka Bentuk: Cultural abstraction: how to transform Buddhist Zen into a universal symbol? This can be done by lowering the narrative cognitive threshold through a simple graphic with different numbers of circles, one circle, two circles and three circles;
Breaking barriers: how to balance high-end positioning and mass communication? Minimalist design of gifts and everyday scenes to strengthen the ‘scarcity + cultural value’ label;
Production: process cost control for complex shaped tea canisters, using modular moulds to reduce customisation costs.
Penyelidikan: This project creates a brand image and packaging system for "Tiantai Yellow Tea". Centered on "Buddhist culture," the design blends Zen aesthetics with tea-making traditions. The main graphic combines dots and leaf shapes. The tea lotus below forms a "poet monk with clasped hands," reflecting the "tea and Zen" philosophy. The design balances cultural richness with efficiency, emphasizing the tea's rarity and premium status. The brand gained government recognition and media coverage.
Inspirasi: We were commissioned by the government of Tiantai County, Zhejiang Province to design the brand identity and packaging for the local speciality tea 'Tiantai Huangcha.' As the birthplace of yellow tea, Tiantai Temple was asked to incorporate its concept of 'Tea Zen and One Taste' into the design; to transform the traditional process of sun-drying and drinking tea into visual symbols; and to integrate a variety of cultural imagery through geometric shapes that are easy to recognise and remember .
Tempoh Projek: The project started its design phase in October 2022, was completed in April 2023 and officially released in May 2024.
Aliran Operasi: Unpacking Ceremony: The layered structure of the gift box needs to be opened in a specific order, simulating the Zen tea ceremony;
The combination of the tea canister and the tea tray enhances the sense of opening ceremony, which fits the needs of gift-giving scenarios, and the minimalist graphics reduce the cost of recognition, helping the brand to quickly enter new markets and strengthen the brand's memory. This minimalist symbol system can be expanded to tea utensils and cultural tourism products (such as meditation experience periphery) to continue the brand life cycle.
Ahli Pasukan: Designer：Kan Zhao
Kredit Imej: Designer：Kan Zhao