Hand over Hand Identiti Jenama oleh Yiwen Zhang

Reka bentuk Hand over Hand Identiti Jenama oleh Yiwen Zhang ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2024

Hand over Hand Identiti Jenama

oleh Yiwen Zhang

Klien: Hand over Hand

Pemenang A' Design Award Gangsa dalam Kategori Grafik

4,584

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #154975

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Hand over Hand Identiti Jenama

Hand over Hand ialah identiti jenama yang dicipta untuk penyedia perkhidmatan pendidikan khas. Identiti ini mengekalkan elemen tangan lukisan tangan dan buku daripada logo terdahulu bagi mengekalkan kesinambungan dan personaliti. Analogue, sebuah fon taip moden dengan lengkungan lembut dan bentuk huruf berkontras tinggi, menyokong nada yang mesra dan mudah didekati. Potongan geometri bulat dan segi empat sama mencipta komposisi seimbang yang mencerminkan kepelbagaian wilayah dan demografi. Sistem ini diaplikasikan pada media sosial, laman web, buku elektronik, pengiklanan luar, majalah, pembungkusan dan kad perniagaan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Hand over Hand Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hand over Hand Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hand over Hand Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensi & Pembungkusan: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tag: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Teknologi Pengeluaran: Adobe Creative Suite, Figma as the main development tool for this project.
Cabaran Reka Bentuk: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Penyelidikan: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspirasi: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Tempoh Projek: The project started in July 2023 and finished in Sep 2023, in New York.
Aliran Operasi: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Ahli Pasukan: Yiwen Zhang - Creative Director, Brand Designer, Content Creator