Reka bentuk Yuan Li Sheng Huo Reka Bentuk Logo Jenama oleh Fullspeed Network Technologies Hangzhou ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2024

Yuan Li Sheng Huo Reka Bentuk Logo Jenama

oleh Fullspeed Network Technologies Hangzhou

Klien: Meituan

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #159091

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Yuan Li Sheng Huo Reka Bentuk Logo Jenama

Yuan Li Sheng Huo ialah logo jenama yang dicipta untuk sebuah jenama runcit yang menawarkan keperluan harian yang berkualiti. Logo ini dibina daripada bentuk heksagon yang terhasil dengan memotong segitiga daripada sebuah segi empat sama, menghasilkan bentuk yang mengingatkan kepada sebuah kotak yang mampu memuatkan pelbagai barang. Bulatan-bulatan dalam tanda logo ini melambangkan planet-planet kecil dan mengimbau bunyi nama jenama tersebut. Warna oren yang menyerlah menjadi warna utama, manakala aksara-aksara dilukis dengan garisan yang mengalir pada sudut condong yang konsisten. Logo ini digunakan pada pembungkusan produk bagi menyokong pengenalan jenama dalam kalangan golongan muda dewasa.

Pengiktirafan

Mengenai A' Design Award Gangsa

Yuan Li Sheng Huo Reka Bentuk Logo Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Yuan Li Sheng Huo Reka Bentuk Logo Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Yuan Li Sheng Huo Reka Bentuk Logo Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensi & Pembungkusan: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tag: logo design, vigor, refinement, super symbol, geometric elements
Teknologi Pengeluaran: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Cabaran Reka Bentuk: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Penyelidikan: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspirasi: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Tempoh Projek: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Aliran Operasi: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.