Xiaoshanxiang Pig Reka Bentuk Jenama oleh Beijing Jiaotong University

Reka bentuk Xiaoshanxiang Pig Reka Bentuk Jenama oleh Beijing Jiaotong University ialah pemenang yang sangat dihormati bagi 2024 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2024

Xiaoshanxiang Pig Reka Bentuk Jenama

oleh Beijing Jiaotong University

Klien: Beijing Jiaotong University

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #159116

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Warna

Reka Bentuk

Mengenai Xiaoshanxiang Pig Reka Bentuk Jenama

Khinzir Xiaoshanxiang ialah reka bentuk jenama yang dicipta untuk produk daging babi Kampung Xiaoyuan di China. Identiti ini berasaskan ilustrasi kampung yang ringkas dan kaedah penternakan tempatan, di mana khinzir berehat di atas hamparan jerami. Warna lembut dan lukisan yang menarik digunakan menggantikan foto produk yang biasa terdapat pada pembungkusan daging. Set ini merangkumi kotak pembungkusan, penutup pinggang diperbuat daripada kadbod putih 260 gram dengan cetakan skrin dan cetakan perak, peta kampung, kupon dan poster. Matlamatnya adalah untuk meningkatkan nilai hasil pertanian tempatan serta berkongsi kisah kampung tersebut.

Pengiktirafan

Mengenai A' Design Award Gangsa

Xiaoshanxiang Pig Reka Bentuk Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Xiaoshanxiang Pig Reka Bentuk Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Xiaoshanxiang Pig Reka Bentuk Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The pigs raised in Xiaoyuan Village are called "pigs sleeping on straw beds". We drew simple countryside illustrations around this feature, and designed a set of product packaging with light colors and funny styles, building a complete brand visual image for "Xiaoshanxiang Pig". When purchasing the product, consumers can get a good impression of the Xiaoshanxiang Pig brand through a series of package designs, and then learn the story of Xiaoyuan Village behind it.
Dimensi & Pembungkusan: Map: 594mm*420mm
Outdoor Poster: 2000mm*3550mm
Pork Product Coupon: 180mm*54mm
Pork packaging box: 175mm*115mm*25mm
Pork packaging waist cover: 80mm*115mm
Specification: 250g
Tag: Brand design; Rural revitalization; Pork packaging; Graphic design; Illustration
Teknologi Pengeluaran: The XIAOYUANXIANGZHU pork brand design team conducted in-depth research on various aspects of China's Xiaoyuan Village, and completed a set of harmonic pork packaging design with a series of cultural and creative products, such as the map of Xiaoyuan Village, coupons, and promotional posters. The pork packaging design adopts the air-conditioned packaging method to inhibit the growth of bacteria, prolong the freshness period of pork, and keep its fresh color. The pork package of XIAOYUANXIANGZHU uses 260g white cardboard as the main material of the waist cover ,it also used screen printing and silver stamping process to emphasize the details and texture of the product.
Cabaran Reka Bentuk: The biggest challenge in the project was how to extract the key elements from the rural agricultural products to form a set of recognizable brand design, how to combine the characteristic culture of Xiaoyuan Village and its special farming method to highlight its biggest highlight, and how to make the brand break away from the traditional packaging form which is based on the physical pictures.
Penyelidikan: Type: Brand Design Study
Objective: To build a complete set of brand image for the pork products of Xiaoyuan Village, to increase the added value of pork products, to promote the sales of local agricultural products, and thus to drive the local economic development.
Methods: Determine the planning and design style of the brand through questionnaire survey, data analysis, field visit, brand research, etc., and use hand drawing and computer software to do the design.
RESULTS: The results of the study showed that meat consumers nowadays focus on the pursuit of fresh and natural meat products. At the same time, meat packaging in flat illustration style is not common in the market. Therefore, the design team highlighted the advanced technology of pork farming in Xiaoyuan Village in the packaging and product literature design, and adopted an illustration design style to effectively differentiate it from other pork products in the market.
Effectiveness/Impact: The design project is an attempt of brand rural agricultural products, which responds to the Chinese government's call to revitalize the rural economy, and provides a case study and experience for boosting the rural economy and promoting industrial development. it also obtains the widespread support and love of local villagers.
Inspirasi: "Xiaoshanxiang Pig" is an agricultural product brand of Xiaoyuan Village in China. As China is the world's largest pork producer and consumer, the brand design not only improves the added value of pork products and promotes the sales of local agricultural products, but also publicizes the beautiful scenery and special culture of Xiaoyuan Village, and the integration of agriculture and tourism promotes the new development of the local economy.
Tempoh Projek: The design project started in November 2022 and ended in July 2023, it will put into production in March 2024. The products are expected to be sold at the farmer's market in Xiaoyuan Village and online store.
Aliran Operasi: The products will sold at the farmer's market of Xiaoyuan Village and online stores, targeting younger, demanding consumers, providing them with all-natural local pork grown in the mountains with definitely none of pollution.
Paten: This work is all original images not copyrighted.
Ahli Pasukan: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YuanshuNiu
Designer:JingyingLv
Designer:LuyaoZhai
Designer:YuzhengLei
Designer:YaoZhou
Kredit Imej: This work is all original images not copyrighted.