Meet in Arcadia Reka Bentuk Identiti Jenama oleh Xiaoming Meng and Xueke Fang

Reka bentuk Meet in Arcadia Reka Bentuk Identiti Jenama oleh Xiaoming Meng and Xueke Fang ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2025

Meet in Arcadia Reka Bentuk Identiti Jenama

oleh Xiaoming Meng and Xueke Fang

Klien: China Social Entrepreneur Foundation

Pemenang A' Design Award Gangsa dalam Kategori Grafik

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Sahkan Status Anugerah untuk #164726

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Reka Bentuk

Mengenai Meet in Arcadia Reka Bentuk Identiti Jenama

Meet in Arcadia ialah reka bentuk identiti jenama yang dicipta untuk projek revitalisasi luar bandar di Kampung Longtang, Wilayah Guizhou, China. Logo ini diilhamkan daripada aksara Cina bagi maksud keindahan. Sawah padi berteres dilukis secara minimalis dan abstrak. Di atas sawah tersebut, rumah-rumah kampung Miao yang abstrak digabungkan dengan strok aksara tersebut, dan satu strok menjadi bumbung. Identiti ini menyokong pelancongan luar bandar sebagai industri utama tempatan. Reka bentuk ini bertujuan untuk mempersembahkan budaya tempatan dan membantu penduduk kampung mengambil bahagian dalam pembinaan jenama.

Pengiktirafan

Mengenai A' Design Award Gangsa

Meet in Arcadia Reka Bentuk Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Meet in Arcadia Reka Bentuk Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Meet in Arcadia Reka Bentuk Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Dimensi & Pembungkusan: Height 594mm x Width 420mm
Tag: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Teknologi Pengeluaran: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Cabaran Reka Bentuk: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Penyelidikan: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspirasi: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Tempoh Projek: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Aliran Operasi: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Paten: Logo (2022) China Social Entrepreneur Foundation
Ahli Pasukan: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Kredit Imej: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]