Grovehood Collective Penjenamaan oleh Cansu Dagbagli Ferreira

Reka bentuk Grovehood Collective Penjenamaan oleh Cansu Dagbagli Ferreira ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

PerakGrafik· 2025

Grovehood Collective Penjenamaan

oleh Cansu Dagbagli Ferreira

Klien: Cansu Dagbagli Ferreira

Pemenang A' Design Award Perak dalam Kategori Grafik

56,036

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #168860

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Grovehood Collective Penjenamaan

Grovehood Collective bekerjasama dengan ladang butik mesra alam untuk mencipta jenama minyak zaitun dara ekstra yang telus di Belanda. Identiti visual mengimbangkan tradisi dan kemodenan, menekankan keaslian dan kebolehkesanan. Label berinspirasikan vintaj dengan butiran potongan tersuai dan tipografi yang halus mencerminkan ketukangan serta menunjukkan semua perincian asal usul zaitun. Simbol zaitun dengan orbit menghormati dedikasi ladang kendalian keluarga yang dunianya berputar di sekitar buah ini, manakala palet warna bersahaja menyerlahkan asal usul semula jadi produk, membentuk sistem pembungkusan yang padu.

Pengiktirafan

Mengenai A' Design Award Perak

Grovehood Collective Penjenamaan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Grovehood Collective Penjenamaan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Grovehood Collective Penjenamaan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensi & Pembungkusan: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tag: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Teknologi Pengeluaran: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Cabaran Reka Bentuk: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Penyelidikan: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspirasi: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Tempoh Projek: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Aliran Operasi: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.