Jo Kafe dan Restoran oleh A4DH Branding Services

Reka bentuk Jo Kafe dan Restoran oleh A4DH Branding Services ialah pemenang yang sangat dihormati bagi 2025 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2025

Jo Kafe dan Restoran

oleh A4DH Branding Services

Klien: A4 Design House

Pemenang A' Design Award Gangsa dalam Kategori Grafik

15,321

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #169504

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Jo Kafe dan Restoran

Jo, mentakrifkan semula santapan mewah sebagai perayaan rasa, hubungan, dan detik berkongsi. Identiti jenama direka untuk menarik pelbagai khalayak, dari kanak-kanak hingga datuk nenek, sambil mengekalkan ketulenan dan kecanggihan. Berpusatkan kepelbagaian rasa dan ikatan emosi, identiti visual merangkumi estetika moden. Palet warna hijau melambangkan alam semula jadi, pertumbuhan, dan kemampanan. Grafik ilustratif yang diilhamkan oleh unsur makanan dan santapan mempertingkatkan penceritaan, manakala logo kontemporari mengimbangkan kesederhanaan dan semangat pengembaraan. Hasilnya adalah pengalaman yang padu merentasi pelbagai titik sentuh.

Pengiktirafan

Mengenai A' Design Award Gangsa

Jo Kafe dan Restoran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Jo Kafe dan Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Jo Kafe dan Restoran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimensi & Pembungkusan: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tag: rebranding, brand identity, identity design, logo redesign, visual language
Teknologi Pengeluaran: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Cabaran Reka Bentuk: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Penyelidikan: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspirasi: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Tempoh Projek: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Aliran Operasi: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Ahli Pasukan: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani