Prepd Fungsi Utama: Identiti Jenama oleh Cansu Dagbagli Ferreira

Reka bentuk Prepd Fungsi Utama: Identiti Jenama oleh Cansu Dagbagli Ferreira ialah pemenang yang sangat dihormati bagi 2026 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2026

Prepd Fungsi Utama: Identiti Jenama

oleh Cansu Dagbagli Ferreira

Klien: Cansu Ferreira

Pemenang A' Design Award Gangsa dalam Kategori Grafik

7,530

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #181178

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Prepd Fungsi Utama: Identiti Jenama

Teks Buku: Prepd ialah platform penghantaran makanan inovatif yang mengubah resipi pempengaruh digital menjadi hidangan yang disediakan secara profesional. Identitinya berpaksikan estetika yang berani dan moden yang direka untuk mengganggu ruang teknologi makanan. Menampilkan logotaip pintar dengan kuali dalam ruang negatif serta palet Hijau dan Limau berkontras tinggi, jenama ini meraikan hubungan antara pencipta dan pengguna. Melalui fotografi ekspresif yang mengutamakan manusia dan geometri yang bersih, Prepd mengubah tindakan menatal menjadi pengalaman menjamu selera yang nyata dan berkualiti tinggi.

Pengiktirafan

Mengenai A' Design Award Gangsa

Prepd Fungsi Utama: Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Prepd Fungsi Utama: Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Prepd Fungsi Utama: Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensi & Pembungkusan: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Tag: food, app, delivery, digital, modern, colorful
Teknologi Pengeluaran: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Cabaran Reka Bentuk: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Penyelidikan: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspirasi: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Tempoh Projek: 6 months, France and Saudi Arabia
Aliran Operasi: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.