Reka bentuk Morph Penjenamaan Makanan dan Minuman oleh Mars Design Consultants ialah pemenang yang sangat dihormati bagi 2020 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
GangsaGrafik· 2020
Morph Penjenamaan Makanan dan Minuman
Klien: Mars Design Consultants
Pemenang A' Design Award Gangsa dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #98855Reka Bentuk
Mengenai Morph Penjenamaan Makanan dan Minuman
Morph ialah program penjenamaan untuk bar dan restoran di atas bumbung di Hangzhou, China. Identiti ini mengambil inspirasi daripada Liangzhu, sebuah kisah cinta klasik China, serta sayap kupu-kupu morpho biru yang berkilauan pelangi. Logo ini menyatukan bentuk sayap kupu-kupu betina dan jantan menjadi satu simbol. Latar belakang ungu gelap menggambarkan suasana malam berbintang, manakala sayap menunjukkan peralihan warna pelangi. Corak kupu-kupu yang menyerupai kaleidoskop menjadi elemen grafik utama. Corak ini diaplikasikan pada menu, kotak mancis, unjuran gerakan (motion projections) dan arca seni dinding.
Pengiktirafan
Mengenai A' Design Award Gangsa
Morph Penjenamaan Makanan dan Minuman ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Morph Penjenamaan Makanan dan Minuman diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Morph Penjenamaan Makanan dan Minuman memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Dimensi & Pembungkusan
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Tag
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Teknologi Pengeluaran
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Cabaran Reka Bentuk
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Penyelidikan
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Inspirasi
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Tempoh Projek
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Aliran Operasi
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Paten
- MARS
- Ahli Pasukan
- Angela Lu Zhang
Nico Xu YiFei - Kredit Imej
- MARS
Ditaja
Terokai Melangkaui Designers.org
Temui produk, perkhidmatan dan peluang daripada rakan pengiklanan kami.
Lagi untuk Diterokai
Reka Bentuk Berkaitan
Terokai lebih banyak reka bentuk pemenang anugerah daripada kategori yang sama, dipilih berdasarkan merit.
