Boho Ras Cocktails Ippakkjati minn Abhijeet Thakur

Id-disinn Boho Ras Cocktails Ippakkjati minn Abhijeet Thakur huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2020

Boho Ras Cocktails Ippakkjati

minn Abhijeet Thakur

Klijent: Abhijeet Thakur

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

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Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #101804

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Boho Ras Cocktails Ippakkjati

Boho Ras ibigħ cocktails ippakkjati magħmula bl-ifjen spirti lokali Indjani. Il-prodott iġorr vib Boemja, li jaqbad l-istil ta 'ħajja artistiku mhux konvenzjonali u l-viżwali tal-prodott huma r-ritratt astratt tal-buzz li l-konsumatur jieħu wara li jixrob il-cocktail. Irnexxielu perfettament jilħaq il-punt tan-nofs fejn il-Globali u l-Lokali jiltaqgħu, fejn jingħaqdu biex jiffurmaw il-vibrazzjoni Glokali għall-prodott. Boho Ras ibigħ spirti puri fi fliexken ta ’200ml u cocktails ippakkjati fi fliexken ta’ 200ml u 750 ml.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Boho Ras Cocktails Ippakkjati huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Boho Ras Cocktails Ippakkjati ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Boho Ras Cocktails Ippakkjati huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

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Proprjetajiet Uniċi: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Dimensjonijiet u Ippakkjar: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Tikketti: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Teknoloġija tal-Produzzjoni: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Sfida tad-Disinn: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Riċerka: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Ispirazzjoni: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Tul tal-Proġett: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Fluss tal-Operazzjoni: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.