Enkindle Kaxxa taċ-Ċikkulata minn Ion Avram

Id-disinn Enkindle Kaxxa taċ-Ċikkulata minn Ion Avram huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2020

Enkindle Kaxxa taċ-Ċikkulata

minn Ion Avram

Klijent: Ion Avram

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

15,656

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #105245

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Enkindle Kaxxa taċ-Ċikkulata

Enkindle hija kaxxa taċ-ċikkulata ddisinjata għal mini tavloz taċ-ċikkulata skura b'żewġ togħmiet, chili u lumi bil-bżar. Id-disinn jgħaqqad flimkien żewġ kaxxi, li jservu bħala l-qxur ta' karta pop-up. Ladarba tinfetaħ, il-karta tikxef storja illustrata f'forom tridimensjonali maqtugħa. Il-forom maqtugħin fuq in-naħa ta' ġewwa juru l-mini tavloz, iffurmati bħala vulkan għat-togħma tal-chili u bħala teżor ta' biċċiet tad-deheb għat-togħma tal-lumi u l-bżar. Ir-referenza tfakkar fl-imgħoddi, meta l-ħwawar kienu prezzjużi daqs id-deheb. Il-kaxxa hija magħmula mill-kartun u tista' tinżamm wara li tittiekel iċ-ċikkulata.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Enkindle Kaxxa taċ-Ċikkulata huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Enkindle Kaxxa taċ-Ċikkulata ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Enkindle Kaxxa taċ-Ċikkulata jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Dimensjonijiet u Ippakkjar: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Tikketti: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Teknoloġija tal-Produzzjoni: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Sfida tad-Disinn: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Riċerka: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Ispirazzjoni: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Tul tal-Proġett: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Fluss tal-Operazzjoni: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Krediti tal-Immaġni: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019