Fairy Fox Kura tal-Ġilda minn Antonia Skaraki - A.S. Advertising

Id-disinn Fairy Fox Kura tal-Ġilda minn Antonia Skaraki - A.S. Advertising huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2021

Fairy Fox Kura tal-Ġilda

minn Antonia Skaraki - A.S. Advertising

Klijent: Fairy Fox

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

30,040

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #107898

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Fairy Fox Kura tal-Ġilda

Merħba għal vjaġġ avventuruż lejn is-sens tan-natura. Ħoss il-misteru li jdawwar dawn il-prodotti tal-kura tal-ġilda. Id-disinjn jagħraf ir-rabta bejn in-Natura Omm u wliedha, filwaqt li l-materjali ta' kwalità għolja jagħtu sensazzjoni tattili u impressjoni dejjiema. Il-mappjar tal-kompetizzjoni u l-analiżi tat-tendenzi wasslu għall-iskoperta ta' spazji ta' opportunità li kienu allinjati mal-viżjoni u l-istrateġija tal-klijent, u dan wassal għal pakkaġġ modern, minimal u sħun.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Fairy Fox Kura tal-Ġilda huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Fairy Fox Kura tal-Ġilda ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Fairy Fox Kura tal-Ġilda huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensjonijiet u Ippakkjar: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tikketti: baby, care, child, cream, fairy, fox, product, health, skincare
Teknoloġija tal-Produzzjoni: Environmentally friendly. Plastic containers with PVC labels.
Sfida tad-Disinn: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Riċerka: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Ispirazzjoni: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Tul tal-Proġett: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Fluss tal-Operazzjoni: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Membri tat-Tim: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Krediti tal-Immaġni: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017