Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja minn Elephant Design and Himalaya Wellness

Id-disinn Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja minn Elephant Design and Himalaya Wellness huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2021

Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja

minn Elephant Design and Himalaya Wellness

Klijent: Himalaya Wellness

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

31,299

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #117150

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja

Himalaya Sheet Mask huwa disinn ta' ppakkjar għal maskra tal-folja għall-wiċċ fil-kategorija tal-kura personali. Is-sistema tkopri ħames varjanti u tuża paletta ta' kuluri jgħajtu, tipa mimlija briju u nota ċentrali għalik innifsek. L-illustrazzjonijiet jippreżentaw l-ingredjenti naturali tal-prodott fi stil artab. Il-boroż huwa stampat f'CMYK, abjad u erba' kuluri Pantone speċjali. Il-logo u l-immaġni huma rfinuti bil-verniċ leqqien lokalizzat, filwaqt li l-bqija tal-wiċċ huwa mat. Id-disinn huwa maħsub biex jappella lix-xerrejja żgħażagħ fis-swieq globali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Himalaya Sheet Mask Ippakkjar tal-Maskra tal-Folja huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

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Proprjetajiet Uniċi: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensjonijiet u Ippakkjar: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tikketti: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknoloġija tal-Produzzjoni: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Sfida tad-Disinn: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Riċerka: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ispirazzjoni: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Tul tal-Proġett: The project started in September 2019 and finished in December 2020, in Singapore & India.
Fluss tal-Operazzjoni: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Membri tat-Tim: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Krediti tal-Immaġni: All designs and images are created by Elephant Design.