Chef's Tikketta tal-Birra minn Ana Mrazek Lugarov

Id-disinn Chef's Tikketta tal-Birra minn Ana Mrazek Lugarov huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2021

Chef's Tikketta tal-Birra

minn Ana Mrazek Lugarov

Klijent: atelier ANII

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

12,737

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #121561

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Chef's Tikketta tal-Birra

Chef's hija tikketta ddisinjata għal birra ta' kollaborazzjoni maħluqa minn kok, produttur tal-inbid u produtturi tal-birra. Il-birra tgħaqqad karatteristiċi tal-birra u tal-inbid u hija maħsuba għas-suq tal-ikel fin. It-tikketta ssegwi l-lingwaġġ viżwali tat-tikketti tal-inbid permezz ta' lejawt minimalista, materjali ta' kwalità u tipa eleganti li hija kemm moderna kif ukoll klassika. L-uniformi tradizzjonali tal-kok, ġakketta bajda b'żewġ pettijiet b'buttuni suwed, serviet ta' ispirazzjoni, filwaqt li linja tad-deheb tissuġġerixxi raffinatezza. L-istampar offset, il-fojl tad-deheb u l-verniċ tridimensjonali huma applikati fuq karta mhux kowtjata u b'tessitura.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Chef's Tikketta tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Chef's Tikketta tal-Birra ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Chef's Tikketta tal-Birra huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Dimensjonijiet u Ippakkjar: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tikketti: beer, beer label, minimalistic design, elegant, sophisticated, label design
Teknoloġija tal-Produzzjoni: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Sfida tad-Disinn: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Riċerka: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Ispirazzjoni: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Tul tal-Proġett: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Fluss tal-Operazzjoni: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.