Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut minn Yuan Jiang and Chen Song

Id-disinn Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut minn Yuan Jiang and Chen Song huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn ta' Spazji Interjuri u Wirjiet.

FiddaInterjur· 2022

Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut

minn Yuan Jiang and Chen Song

Klijent: SODA Architects

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Interjur

18,416

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #128567

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut

Fragrance Gallery huwa interjur għall-bejgħ bl-imnut ta' marka tal-fwejjaħ f'Beijing, li jkopri 314-il metru kwadru. L-ispazju huwa arranġat bħala gallerija tal-arti pjuttost milli bħala ħanut konvenzjonali. Id-daħla hija mibnija minn madwar 5,000 flixkun tal-fwejjaħ riċiklati, li jiffurmaw struttura medjatika li tibdel il-kulur bejn il-jum u l-lejl. Fis-sala prinċipali, wiċċ ikkurvat ta' 20 metru tul iġorr projezzjonijiet diġitali tat-texturi tal-fwejjaħ u informazzjoni dwar l-istorja u l-materja prima. Id-disinn jgħaqqad elementi viżivi, tal-ħoss, tar-riħa u interattivi, u jiggwida lill-viżitaturi tul mawra awtogwidata.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Fragrance Gallery Funzjoni Primarja: Disinn ta' Interjur għall-Bejgħ bl-Imnut huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensjonijiet u Ippakkjar: 314 Square Meters
Tikketti: Media space, Media integrated store, Digital installation, Fragrance gallery
Teknoloġija tal-Produzzjoni: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Sfida tad-Disinn: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Riċerka: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Ispirazzjoni: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Tul tal-Proġett: The project started in August 2019 and finished in October 2020 in Beijing.
Fluss tal-Operazzjoni: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Membri tat-Tim: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Krediti tal-Immaġni: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui