Gradient Vodka Soda Ippakkjar ta' Vodka Soda minn Mark Rowe and John Eresman

Id-disinn Gradient Vodka Soda Ippakkjar ta' Vodka Soda minn Mark Rowe and John Eresman huwa rebbieħ stmat ħafna tal-prestiġjuż 2022 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2022

Gradient Vodka Soda Ippakkjar ta' Vodka Soda

minn Mark Rowe and John Eresman

Klijent: Gradient Beverages Corp.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

13,165

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #138803

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Gradient Vodka Soda Ippakkjar ta' Vodka Soda

Gradient huwa disinn ta' pakkett għal pakkett imħallat ta' xarbiet vodka soda. Il-pakkett fih sitt landi eleganti ta' 355 millilitru b'qawwiet alkoħoliċi li jonqsu gradwalment ta' 8, 7, 6, 4, 3 u 2 fil-mija skont il-volum. Il-landi jinsabu f'linja waħda ġewwa l-kaxxa, u disinn ta' punti f'forma ta' matriċi jgħib minn skur għal ċar tul ir-ringiela. Perforazzjoni mmejla tiftaħ il-kaxxa min-naħa l-iktar qawwija lejn in-naħa l-iktar ħafifa, sabiex il-landi jittieħdu f'dak l-ordni. Il-lay-out jinkoraġġixxi l-moderazzjoni tul lejla. Jingħataw tliet togħmiet: lampun u lumi, ħjar u nagħnag, u lime.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Gradient Vodka Soda Ippakkjar ta' Vodka Soda huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Gradient Vodka Soda Ippakkjar ta' Vodka Soda ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Gradient Vodka Soda Ippakkjar ta' Vodka Soda jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensjonijiet u Ippakkjar: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Tikketti: gradient, moderation, vodka soda, seltzer, gradually reducing,
Teknoloġija tal-Produzzjoni: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Sfida tad-Disinn: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Riċerka: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Ispirazzjoni: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Tul tal-Proġett: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Fluss tal-Operazzjoni: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Membri tat-Tim: Creative Director: John Eresman
Designer: Mark Rowe