Chilled Milk Kartuna minn Kazuo Fukushima and Haruka Takeuchi

Id-disinn Chilled Milk Kartuna minn Kazuo Fukushima and Haruka Takeuchi huwa rebbieħ stmat ħafna tal-prestiġjuż 2023 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2023

Chilled Milk Kartuna

minn Kazuo Fukushima and Haruka Takeuchi

Klijent: Meiji China Investment Co.,Ltd.

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

17,340

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #150429

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Chilled Milk Kartuna

Ħalib frisk fit-togħma jista 'jiġi pprovdut biss minn baqar imrobbija f'ambjent tajjeb. U l-baqar huma ħielsa li jkollhom aċċess għal razzjonijiet imħallta li fihom nutrijenti bilanċjati tajjeb. L-ispirazzjoni hija l-baqar ta 'kwalità għolja ta' dan il-prodott. Il-kwalità għolja hija espressa fi stampar bil-kulur tad-deheb, u l-illustrazzjonijiet miġbuda bl-idejn jesprimu t-togħma tan-natura. Barra minn hekk, il-ħaxix fil-ħalq tal-baqra jesprimi l-ambjent tajjeb tat-tgħammir. Il-marka tad-deheb tal-baqra hija simbolu ta 'dan il-prodott. U huwa adattat għas-suq Ċiniż.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Chilled Milk Kartuna huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Chilled Milk Kartuna ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Chilled Milk Kartuna huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimensjonijiet u Ippakkjar: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Tikketti: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Teknoloġija tal-Produzzjoni: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Sfida tad-Disinn: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Riċerka: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Ispirazzjoni: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Tul tal-Proġett: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Fluss tal-Operazzjoni: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Privattivi: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Membri tat-Tim: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Krediti tal-Immaġni: Photographer: Zhu Jie