Heti Marka u Ippakkjar minn Cansu Dagbagli Ferreira

Id-disinn Heti Marka u Ippakkjar minn Cansu Dagbagli Ferreira huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2024

Heti Marka u Ippakkjar

minn Cansu Dagbagli Ferreira

Klijent: Cansu Dagbagli Ferreira

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

17,393

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #158924

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Heti Marka u Ippakkjar

Heti, li jieħu l-isem mill-kelma Dakota għal Dar, joffri xorb li jevoka l-essenza tad-dar b'togħmiet naturali infużi, u jiċċelebra l-pjanti nattivi tal-Amerika ta' Fuq. Din il-marka ta' impatt soċjali ddedika parti mid-dħul tagħha biex tappoġġja l-komunitajiet tribali. Effortless Wisdom, il-kunċett tal-marka, jinkludi illustrazzjonijiet u togħmiet fl-istil nattiv, bl-ippakkjar inspirat mis-simetrija ġeometrika tal-arti Dakota, li jwassal bilanċ u armonija. Id-disinn jintegra paletta monokromatika b'aċċenti tal-kulur, u jenfasizza l-profondità tal-arti indiġena f'kuntest modern.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Heti Marka u Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Heti Marka u Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Heti Marka u Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensjonijiet u Ippakkjar: 12 oz can label dimensions are 151 x 195 mm
Tikketti: native, indigenous, social, infused, drink, illustration
Teknoloġija tal-Produzzjoni: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Sfida tad-Disinn: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Riċerka: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Ispirazzjoni: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Tul tal-Proġett: 8 months, 2023-2024, United States and France
Fluss tal-Operazzjoni: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery