Joy To Go Pakkaġġ minn Du Qingyu and Zhang Jun

Id-disinn Joy To Go Pakkaġġ minn Du Qingyu and Zhang Jun huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Ħadid fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

ĦadidIppakkjar· 2025

Joy To Go Pakkaġġ

minn Du Qingyu and Zhang Jun

Klijent: Joy Studio

Rebbieħ tal-Premju A' Design Award tal-Ħadid fil-Kategorija ta' Ippakkjar

11,920

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #165104

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Joy To Go Pakkaġġ

Il-pakkaġġ tal-kunsinna tal-fast food Joy To Go jintegra l-karattru IP żgħir u adorabbli msejjaħ Joy mal-ikel, u joħloq disinn koerenti fl-sistema tal-pakkaġġ kollha. Dawn l-elementi divertenti mhumiex iddisinjati għad-divertiment biss iżda jagħtu wkoll ideja tal-mekkaniżmu ta' ftuħ tal-pakkaġġ. Pereżempju, karattru b'hamburger fuq rasu jidher fuq il-pakkaġġ tal-hamburger. Ingredjenti oħra tal-hamburger jistgħu jidhru gradwalment biss wara li l-utenti jiftħu l-kopertu. Barra minn hekk, il-pakkaġġ jista' jintuża mill-ġdid, peress li d-disinni jistgħu jitqatgħu biex jinħolqu sinjalibrijiet, li jgħin biex tippromwovi l-kuxjenza ambjentali.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Ħadid

Joy To Go Pakkaġġ huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Joy To Go Pakkaġġ ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Joy To Go Pakkaġġ huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
Dimensjonijiet u Ippakkjar: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Tikketti: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Teknoloġija tal-Produzzjoni: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Sfida tad-Disinn: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Riċerka: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Ispirazzjoni: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Tul tal-Proġett: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Fluss tal-Operazzjoni: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Membri tat-Tim: Du Qingyu
Zhang Jun
Krediti tal-Immaġni: Du Qingyu