Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata minn Backbone Branding

Id-disinn Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata minn Backbone Branding huwa rebbieħ stmat ħafna tal-prestiġjuż 2021 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

DehebIppakkjar· 2021

Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata

minn Backbone Branding

Klijent: Backbone Branding

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar

36,802

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #86552

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata

Dawk li jfasslu ċ-ċikkulata mill-UAE (Dubai) kellhom bżonn branding għal ċikkulata magħmula bl-idejn mill-fażola sal-bar. Mill-isem u l-identità għad-disinn tal-prodott u l-ippakkjar, it-tim iddisinja kull element bi storja affaxxinanti madwar il-kunċett kollu. Inħolqot il-marka bbażata fuq vjaġġi mill-Orjent tal-qedem tul rotot u mogħdijiet tal-oċean li ilhom minsija. Vjaġġ minn pajjiż għall-ieħor, li jiltaqa’ ma’ mostri u karattri mitiċi. Id-disinn tal-ippakkjar huwa l-illużjoni ta 'vjaġġ bejn il-ħrafa u r-realtà.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mirzam: Monsters Collection L-Ippakkjar Taċ-Ċikkulata joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensjonijiet u Ippakkjar: Width 31 mm x Depth 1 mm x Height 61 mm
Tikketti: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknoloġija tal-Produzzjoni: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Sfida tad-Disinn: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Riċerka: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Ispirazzjoni: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Tul tal-Proġett: January-September 2015, Yerevan, Armenia
Fluss tal-Operazzjoni: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Privattivi: Copyrights belong to Mirzam Chocolate Makers
Membri tat-Tim: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Krediti tal-Immaġni: All Photo Credits to Bacbkone Branding