Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb minn Wen Liu and Jiayi Sun

Id-disinn Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb minn Wen Liu and Jiayi Sun huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2020

Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb

minn Wen Liu and Jiayi Sun

Klijent: Shenzhen Oracle Creative Design Co., Ltd

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

29,817

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #88703

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb

Happy Ginger Ale huwa disinn ta' ippakkjar għal xarba tal-ġinġer li tinbiegħ f'laned tal-aluminju. Kull laned ikejjel 115-il millimetru fit-tul, 66 millimetru fil-wisa' u 66 millimetru fl-għoli. Il-viżwal prinċipali huwa illustrazzjoni miġbuda bl-idejn ta' erba' karattri msemmija Ginger Man, Ginger Lady, Ginger Grandma u Ginger Kid. L-erba' figuri jirrappreżentaw irġiel, nisa, anzjani u tfal. Kull karattru jżomm laned u juri espressjoni ta' sodisfazzjon. L-istil sempliċi u ħaj għandu l-għan li jibni konnessjoni emozzjonali u jistieden lill-konsumaturi biex idduqu t-togħma tal-ġinġer.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Happy Ginger Ale Funzjoni Primarja: Ippakkjar tax-Xorb huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensjonijiet u Ippakkjar: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tikketti: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknoloġija tal-Produzzjoni: The design material is made of aluminum can.
Sfida tad-Disinn: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Riċerka: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Ispirazzjoni: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Tul tal-Proġett: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Fluss tal-Operazzjoni: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Membri tat-Tim: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Krediti tal-Immaġni: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018