India Packaging Ippakkjar tal-Prodott minn Xiaomi

Id-disinn India Packaging Ippakkjar tal-Prodott minn Xiaomi huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tal-Fidda fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

FiddaIppakkjar· 2020

India Packaging Ippakkjar tal-Prodott

minn Xiaomi

Klijent: Xiaomi

Rebbieħ tal-Premju A' Design Award tal-Fidda fil-Kategorija ta' Ippakkjar

31,594

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #92159

Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar India Packaging Ippakkjar tal-Prodott

India Packaging huwa sistema ta' ppakkjar maħluqa għal linja ta' prodotti tal-elettronika tal-konsumatur mibjugħa fis-suq Indjan. Id-disinn juża skema ta' kuluri kuntrastanti oranġjo u iswed biex iżid l-impatt viżiv u biex jirrifletti l-kulur ewlieni tal-marka. Żona ddedikata fuq kull kaxxa ġġorr l-identità tal-marka, biex l-istess stil jinżamm fost prodotti ta' kategoriji u daqsijiet differenti. Struttura ċara fuq quddiem tippreżenta informazzjoni ewlenija dwar il-prodott, is-slogan u l-punti ta' bejgħ prinċipali. Kull kaxxa hija magħmula mill-karta, maqtugħa bl-istampar (die cut) u mitwija fil-forma.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Fidda

India Packaging Ippakkjar tal-Prodott huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li India Packaging Ippakkjar tal-Prodott ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. India Packaging Ippakkjar tal-Prodott huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensjonijiet u Ippakkjar: dimension height 30-120, Length 50-95, width 32-50mm
Tikketti: electronic, orange, colorful, technology
Teknoloġija tal-Produzzjoni: material: Paper Structure: paper die cut and fold to box.
Sfida tad-Disinn: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Riċerka: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Ispirazzjoni: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Tul tal-Proġett: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Fluss tal-Operazzjoni: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Privattivi: Copyrights belong to Xiaomi, 2019
Membri tat-Tim: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Krediti tal-Immaġni: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge