Hou Juice Ippakkjar tal-Meraq minn Leng Chen

Id-disinn Hou Juice Ippakkjar tal-Meraq minn Leng Chen huwa rebbieħ stmat ħafna tal-prestiġjuż 2020 Premju A' Design Award tad-Deheb fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

DehebIppakkjar· 2020

Hou Juice Ippakkjar tal-Meraq

minn Leng Chen

Klijent: Pagoda

Rebbieħ tal-Premju A' Design Award tad-Deheb fil-Kategorija ta' Ippakkjar

40,711

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #95369

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Hou Juice Ippakkjar tal-Meraq

Hou Juice huwa disinn ta' ppakkjar għal marka ta' meraq frisk. Il-flixkun ikejjel 45 millimetru fid-dijametru u 165 millimetru fl-għoli. Il-flixkun tal-plastik huwa miksi b'film perlaċenti u rfinut bi frosting u stampar b'kulur spot. Illustrazzjonijiet ta' xadini jiffurmaw it-tema viżiva ewlenija, u storja separata hija mpinġija għal kull togħma ta' frott. Ix-xadina hija s-simbolu tal-kumpanija prinċipali tal-frott u hija sinjal ta' vitalità fil-kultura Ċiniża. Id-disinn għandu l-għan li jesprimi n-natura, il-freskezza u l-kwalità, u li jibni fiduċja fost ix-xerrejja konxji tas-saħħa.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tad-Deheb

Hou Juice Ippakkjar tal-Meraq huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Hou Juice Ippakkjar tal-Meraq ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Hou Juice Ippakkjar tal-Meraq joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensjonijiet u Ippakkjar: Diameter 45mm x Height 165mm
Tikketti: juice, packaging, branding, drink, beverages，
Teknoloġija tal-Produzzjoni: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Sfida tad-Disinn: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Riċerka: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Ispirazzjoni: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Tul tal-Proġett: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Fluss tal-Operazzjoni: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Membri tat-Tim: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Krediti tal-Immaġni: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.