Qichao An

Qichao An is an internationally recognised graphic designer
and visual communication specialist whose work bridges
Eastern visual philosophy with contemporary global
aesthetics. With more than fifteen years of professional
experience across China and the United States, he has led
branding, packaging, and digital design projects for clients
ranging from blue-chip corporations to culture-driven
organisations.
An is known for a rigorous, research-based approach that
integrates visual storytelling, user experience, and
commercial strategy. His work has been exhibited,
published, and awarded internationally, earning nearly one
hundred honours including Red Dot: Brands &
Communication Design, MUSE Creative Awards (Platinum),
Graphis Annual, A’ Design Award, and the New York Design
Award.
As the Founder and Design Director of Wuhan Mornice
Brand Design, An develops human-centred, cross-cultural
design systems that connect brands with real audiences in
meaningful and measurable ways. His studio’s work spans
identity, packaging, and digital ecosystems, serving both
global businesses and community-focused cultural
initiatives.
In parallel with his professional practice, An is an active juror
and curator for international design competitions and
exhibitions. Through these roles, he supports emerging and
established creatives while advocating for thoughtful,
inclusive, and socially relevant design. His curatorial and
judging work reflects his belief that design should not only
be visually compelling, but also ethically grounded and
functionally effective in the real world.