Wenyuan Chen

ZIPPO has been one of the most reputable brands on earth since 1932. They have managed to architect and express one of the iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp to stay relevant in the market.

ZIPPO Creative Center Shanghai (CCS) presents four distinct experience pillars: Experiment, Design, Gear, and Exploration.
The objective is to span a broad spectrum of design, art & lifestyle, but are aligned with one singular mantra: unleash the Imagination.