Hopapops Chicahuac Tepitzin Tlacualli ītēchcopa Angela Spindler

Tlanāhuatīlli Hopapops Chicahuac Tepitzin Tlacualli ītēchcopa Angela Spindler cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2020

Hopapops Chicahuac Tepitzin Tlacualli

īpal Angela Spindler

Tlanāhuatīlli: Depot Creative

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

16,909

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #101038

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Hopapops Chicahuac Tepitzin Tlacualli

Tequitl: Tocayotl, marca tlachihualiztli ihuan tlaquimilolli diseño para xinachtli atlaxochitl potztic, mochihua Estados Unidos tlacohuanih. In ohuiliztli catca quen motlaz tianquiztli amo quimati in nepapan tlachihualli, xinachtli atlaxochitl. In temachtiloyan: mocentlalia ipan tepantlapohualli machiotl, amo ohui tlahtolnahuatilli ihuan huey xinaxtli ixcuicuilli. In tlacuilolli, mochihua ixco ihuan cuitlapanco tlaquimilolli, quinextilia in tlamantli ihuan xocoyotl. In amo neneuhqui Hopapops marca machiotl tlacuilolli quihuica ce cuecuetztic patlaniztli tlaquimilolpan, motequipanoa ipan paquiliztic tonecahualiz mochiuh para marca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Hopapops Chicahuac Tepitzin Tlacualli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Hopapops Chicahuac Tepitzin Tlacualli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Hopapops Chicahuac Tepitzin Tlacualli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Huēyiliztli īhuān Tlacualtepēhualli: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tōcāitl: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Tlachīhualiztli Māchiyōtl: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Tlanāhuatīlli Nētēcahuilīztli: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Tlatēmōliztli: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Tēyōllālīliztli: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Tēquitl Cāhuitl: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Tēquitl Ōhuitl: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Calpolli Tlācah: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Īxiptla Tlanēxtīlli: Illustrator: Anna Makarova