Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli ītēchcopa Bloom GmbH Nuernberg

Tlanāhuatīlli Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli ītēchcopa Bloom GmbH Nuernberg cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2020

Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli

īpal Bloom GmbH Nuernberg

Tlanāhuatīlli: Bloom GmbH Nürnberg

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #102378

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli

Ipan huehue cahuitl, nican octlichiuhcanemeh quipiah inoctzin chicuacempohualli xihuitl huehueh tetl itech tlalli calli Nuremberg tepancalli itzintlan. Inin tlahtolxitiniliztli mahuizoa, in "AEcht Nuernberger Kellerbier" itlapacholli quitta ce nelli huehcapa cahuitl tlatauhcachililiztli. In cerveza amatlacuilolli quitta ce maitl tlacuilolli tepancalli tetl ipan onoc ihuan ce cuauhhuactli bodega itic, tzacuilli ipan huehueh estilo machiyotlahtolcaquiltin. In amatlacuilolli tzacualli "San Mauritio" calnacayotl ihuan in teocuitlachiuhqui tzontecomatl tzapoctli quitqui toltecayotl ihuan tlaneltoquiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Tucher AEcht Nuernberger Kellerbier Baviera Cerveza Tlapacholchihualiztli quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Huēyiliztli īhuān Tlacualtepēhualli: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tōcāitl: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Tlanāhuatīlli Nētēcahuilīztli: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Tēyōllālīliztli: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patentēmeh: Tucher Bräu GmbH und Co. KG
Calpolli Tlācah: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Īxiptla Tlanēxtīlli: Bloom GmbH Nürnberg