Fairy Fox Cuetlaxtli Piyaliztli ītēchcopa Antonia Skaraki - A.S. Advertising

Tlanāhuatīlli Fairy Fox Cuetlaxtli Piyaliztli ītēchcopa Antonia Skaraki - A.S. Advertising cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2021

Fairy Fox Cuetlaxtli Piyaliztli

īpal Antonia Skaraki - A.S. Advertising

Tlanāhuatīlli: Fairy Fox

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

30,040

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #107898

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Fairy Fox Cuetlaxtli Piyaliztli

Ximohuiquilican ipan ce ohuic nenemi itech in yoliliztli imachiliztli. Ximochilihuacan in tlamahuizolli ipan inin cuetlaxtli piyaliztli tlachihualli. In tlachihchihualiztli quitlazohtla in tlazotlaliztli ipan Tonantzin Tlalli huan ipilhuan, auh in cualli tlamantli quitema ce machtilli huan ce ilcahuilli chicahuac. In teixnamiquiliztli huan yancuiliztli tlatemoaliztli oquinextihqueh cana oquihualmocehuihqueh ica in teixnextilli huan nahuatilli, oquintlalihqueh yancuic, amo miec auh tonalli tlapiyalli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Fairy Fox Cuetlaxtli Piyaliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Fairy Fox Cuetlaxtli Piyaliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Fairy Fox Cuetlaxtli Piyaliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Huēyiliztli īhuān Tlacualtepēhualli: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Tōcāitl: baby, care, child, cream, fairy, fox, product, health, skincare
Tlachīhualiztli Māchiyōtl: Environmentally friendly. Plastic containers with PVC labels.
Tlanāhuatīlli Nētēcahuilīztli: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Tlatēmōliztli: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Tēyōllālīliztli: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Tēquitl Cāhuitl: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Tēquitl Ōhuitl: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Calpolli Tlācah: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Īxiptla Tlanēxtīlli: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017