Cera Una Volta Vino īāmachiyōtl ītēchcopa Giovanni Murgia

Tlanāhuatīlli Cera Una Volta Vino īāmachiyōtl ītēchcopa Giovanni Murgia cē cencā mahuizzō tēmacēhualōni īpan huēyi 2021 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2021

Cera Una Volta Vino īāmachiyōtl

īpal Giovanni Murgia

Tlanāhuatīlli: Cantine Chessa

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #108149

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Cera Una Volta Vino īāmachiyōtl

Cera Una Volta (Cē Cuepōn) ahmō zan vino, nōihqui cē tzicuīniliztli īpan yancuīc. Ōmochīuh ic temictli mochihuaz cē tepitzin vino chalchihuitl, mopiyanih tōcolhuān tēmachtīliz īhuān yancuīc vino chiuhqui tēcpānyōtl. In yōlīztli nemiliztli quihtoā, inic zan tzahtziliztli chicāhualiztli cualli mochīhuah āmachiyōtl īxiptlayōl, in ahnōzo inīn vino īnemic īhuān aquīn ōquichiuh. In yōliztli tlaelēhuilli mochīuh tzahtziliztlahtōlli, īca māca cē nāhuallōtōnaliztli īpan vino tēl chicāhuac zan ahmo īhuīc clásico Vermentino yōliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Cera Una Volta Vino īāmachiyōtl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Cera Una Volta Vino īāmachiyōtl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Cera Una Volta Vino īāmachiyōtl quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Huēyiliztli īhuān Tlacualtepēhualli: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tōcāitl: wine, packaging, illustration, label design
Tlachīhualiztli Māchiyōtl: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Tlanāhuatīlli Nētēcahuilīztli: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Tlatēmōliztli: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Tēyōllālīliztli: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Tēquitl Cāhuitl: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Tēquitl Ōhuitl: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Calpolli Tlācah: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Īxiptla Tlanēxtīlli: 3D Render: Bruno Haver
Photography: Giovanni Murgia