Organic Rice Xiquipilli ītēchcopa Kazuo Fukushima and Haruka Takeuchi

Tlanāhuatīlli Organic Rice Xiquipilli ītēchcopa Kazuo Fukushima and Haruka Takeuchi cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2022

Organic Rice Xiquipilli

īpal Kazuo Fukushima and Haruka Takeuchi

Tlanāhuatīlli: China State Farms Agribusiness Corp

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

32,349

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #114666

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Organic Rice Xiquipilli

Inin tlachihualistli quitlalpia inyollohtlaneltoquiliz in tlachiuhqueh mochihua hueli cuali aroz Wuchang. In tlamachiyaliztli ca se yancuic coztic petlatl. Mochiuh tlachihualistli tlen moixiptlaya ica ce huei arozhmilli monextica coztic. In tlalpialli ca xixiptlaliztli ce coztic aroz petlatl. Ic no, in ehecatlalpialli ixiptlayo ca nauhcanauhtli iuhqui. Ihuan, ce canauhtli tlacuilolli moixiihtoa cualcan tlalpantli. Se tlachihualistli zan tlalpializtli in patiyotl cualcan tlalpantli Wuchang.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Organic Rice Xiquipilli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Organic Rice Xiquipilli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Organic Rice Xiquipilli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Huēyiliztli īhuān Tlacualtepēhualli: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Tōcāitl: Organic, Rice, Package, China, Duck
Tlachīhualiztli Māchiyōtl: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Tlanāhuatīlli Nētēcahuilīztli: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Tlatēmōliztli: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Tēyōllālīliztli: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Tēquitl Cāhuitl: The project started in September 2019 and finished in September 2020 in Shanghai.
Tēquitl Ōhuitl: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patentēmeh: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Calpolli Tlācah: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Īxiptla Tlanēxtīlli: Image: Photographer zhu Jie