Durex Fun and Adventure Tlapiyalli īn Condón ītēchcopa Blackandgold Shanghai

Tlanāhuatīlli Durex Fun and Adventure Tlapiyalli īn Condón ītēchcopa Blackandgold Shanghai cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2022

Durex Fun and Adventure Tlapiyalli īn Condón

īpal Blackandgold Shanghai

Tlanāhuatīlli: RB & Manon Business

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

15,746

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #126417

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Durex Fun and Adventure Tlapiyalli īn Condón

Durex Fun and Adventure in tlapiyalli tlaīxyēctli īpal in condones tlanamacōni īpan Chīna tlālli. In caxitl āmatl īca chīhualli, in ōnehco 64 mm, in tlaneloliztli 37 mm īhuān in cuauhtic 125 mm. In īxiptlayōtl mahuiztic īpal in tlein cualli quimonequiltia in tlanamactli motlapachoa īca spot UV. In īxiptlayōtl motēmoa īpan pixel art āhuīlmachiotl, īpampa in miyecān mocuepa iuhquin āhuīlli tlanamactli īpan tlapechtli. Miyecqueh tlacōhqueh Chīnātlālpan momāuhtiah īhcuāc quintlapēhuiah condones īpan tiānquiztli. In pixel neztiliztli quimelāhua in tlein cualli īpal tlanamactli īca yamānqui neztiliztli, ahmo īca āmoxpōhualiztli īxcopinalli, īhuān quipalēhuia in tlanamactli ma monēxti īhuīcpa oc sequin.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Durex Fun and Adventure Tlapiyalli īn Condón ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Durex Fun and Adventure Tlapiyalli īn Condón ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Durex Fun and Adventure Tlapiyalli īn Condón quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Huēyiliztli īhuān Tlacualtepēhualli: Width 64 mm x Depth 37 mm x Height 125 mm
Tōcāitl: graphic design, packaging upgrade, condom, Durex, China market
Tlachīhualiztli Māchiyōtl: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Tlanāhuatīlli Nētēcahuilīztli: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Tlatēmōliztli: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Tēyōllālīliztli: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Tēquitl Cāhuitl: In 2019, the project started in May and the new packaging was launched to market in December.
Tēquitl Ōhuitl: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Calpolli Tlācah: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Īxiptla Tlanēxtīlli: All photos and video credits to blackandgold Shanghai, 2021.