Tlanāhuatīlli Plant Selected Xochitlapechtli Tlapepenalli: Tlaquentiliztli īpan Xochitlacualiztli ītēchcopa Blackandgold Shanghai cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
BronseTlaquimilolli· 2022
Plant Selected Xochitlapechtli Tlapepenalli: Tlaquentiliztli īpan Xochitlacualiztli
Tlanāhuatīlli: Yili Group
Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #126422Tlanēxtilistli
Ītechcopa Plant Selected Xochitlapechtli Tlapepenalli: Tlaquentiliztli īpan Xochitlacualiztli
Plant Selected in tlaquentiliztli īpan atl xochitlacualiztli. In xoctli motlālia īca PET, quipiya matte ehuayotl, īhuān quipiya 60 mm patlāhuac, 60 mm melāhuac īhuān 177 mm huēyac. In neyocoliztli quitoca yancuīc-ohtli tlen Escandinavia, īhuān quipiya miec iztac tlālli. In cualli tlamahuizolli, 6 gramos proteína īpan cada 100 mililitro, motenehua cualli īhuān pactica. Miec ātl xochitlacualiztli quimopiliā tlahcuiloliztli tlen quimolnamiquiliā xihuitl īhuān nēxtiliztli in tlacualli. In yōcoyaliztli yolcēuhqui Plant Selected mochīhua ic monēxtiz ipan tlanamacoyan īhuān quinēxtia in ātl quen tlacualli vegano.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Bronse
Plant Selected Xochitlapechtli Tlapepenalli: Tlaquentiliztli īpan Xochitlacualiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Plant Selected Xochitlapechtli Tlapepenalli: Tlaquentiliztli īpan Xochitlacualiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Plant Selected Xochitlapechtli Tlapepenalli: Tlaquentiliztli īpan Xochitlacualiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- In China, plant-based beverage market has become highly homogeneous, and the customer perceived value of these traditional drinks is low. Plant Selected enhances its perceived value by claiming itself as vegan nutrition provider, instead of communicating ingredients and authenticity just like competitors. When displayed on shelves, its minimalism packaging can stand out among the competitors with busy and conventional design code. Additionally, Plant Selected introduces the concept of Plant Milk to China market to compete with milk category.
- Huēyiliztli īhuān Tlacualtepēhualli
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tōcāitl
- Packaging, Plant-based Beverage, Soy milk, China, Minimalism
- Tlachīhualiztli Māchiyōtl
- PET bottle covered with Matte film
- Tlanāhuatīlli Nētēcahuilīztli
- Our goal is to reposition Plant Selected as vegan nutrition provider. Therefore, we need to find a way to not differentiate Plant Selected from traditional plant-based beverages but also show its nutrition superiority than milk (Plant Selected 6.0g/100mL vs milk 3.0-4.0g/100mL). To overcome this challenge, we looked forwards the products from other categories that communicates healthy lifestyle. Besides, we viewed the social media accounts of the healthy lifestyle influencers to find out what products they like to use in daily life.
- Tlatēmōliztli
- To stand out among the fierce competition, Plant Selected switched its positioning from soy milk expert to vegan nutrition provider targeting at consumers caring about their health and shape. We gathered the insights from client research that the target audience focus on ingredients and benefits. Then, we did the desk research to understand the competitors as well as the design cue from other categories such as trendy 0 sugar yogurt, etc. We proposed several creative directions with design references and discussed with client to narrow down to one direction.
- Tēyōllālīliztli
- The Plant Selected packaging is inspired by Scandinavian Design. To follow the rising health consciousness, clean label and 0 additives have become popular in food and beverage category. While the plant-based beverage category remains quite traditional. Therefore, we select the minimalism design to distinguish Plant Selected from other competitors and convey the brand promise of high protein and no additives by leaving a large area of white space.
- Tēquitl Cāhuitl
- In 2019, the project started in September and finished in January, 2020
- Tēquitl Ōhuitl
- Plant-based beverages, especially soy milk, are quite popular in China. Their packaging are always presenting ingredient and product shot, highly homogeneous. Plant Selected's new packaging uses the minimalism design to stand out on the shelf. The key benefits are displayed on packaging directly. It creates a differentiation from competitors.
- Calpolli Tlācah
- Creative Director: Yang LI
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN - Īxiptla Tlanēxtīlli
- All photos and video credits to blackandgold Shanghai, 2021.
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
