Xicpanahuī campa tlahtōlli
Wuliang Image Tlapalyotl: Iixtlapalyo octli ītēchcopa Luo Heng

Tlanāhuatīlli Wuliang Image Tlapalyotl: Iixtlapalyo octli ītēchcopa Luo Heng cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2022

Wuliang Image Tlapalyotl: Iixtlapalyo octli

īpal Luo Heng

Tlanāhuatīlli: Laboratory and Hopeful

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

17,668

Tlapalli

Tlanēxtilistli

Ītechcopa Wuliang Image Tlapalyotl: Iixtlapalyo octli

Wuliang Ixiptlayotl ye ce octli iixtlapalyo tlachihchiuhtli inik ce Chinatlalpan Baijiu tlanechicolli. In tecomatl inechicahualiz omopeuh ipan in Metztecomatl Ming Tlahtocayotl, ihuan in yahualtic itlac quinextia in tlahtocametztli ihuan in tlanechicolizneltiliztli. In coltic tlahtlacaliztli ihuan in atl xoxouhqui olini quiquimiloa in tecomatl quen ichcatilmahtli. In tehuilotl itlac oxaltzetzelolli ihuan quihuica ce tlaquechollo rosa teocuitlatl machiyotl, auh in tecomatl icuac quitequitiltia ce amo pepeyoni tepoztli electroplating tlachihualiztli. In toptli tlachihchiuhtli ica pinolyo teocuitlatl acrílico ica tlaquechollo tepoztli ihuan totonqui tlacuilolli. In tlaneztic tlalli iixtlapalyo quitlalia ce chicahuac ihuan cualli tzitzquiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Wuliang Image Tlapalyotl: Iixtlapalyo octli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Wuliang Image Tlapalyotl: Iixtlapalyo octli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Wuliang Image Tlapalyotl: Iixtlapalyo octli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Huēyiliztli īhuān Tlacualtepēhualli
The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tōcāitl
Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Tlachīhualiztli Māchiyōtl
The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Tlanāhuatīlli Nētēcahuilīztli
This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Tlatēmōliztli
Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Tēyōllālīliztli
The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Tēquitl Cāhuitl
The project started in September 2021 in Torino and finished.
Tēquitl Ōhuitl
For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Calpolli Tlācah
Luo Heng
Īxiptla Tlanēxtīlli
Luo Heng

Tlacōhualli

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