Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli ītēchcopa Blackandgold Shanghai

Tlanāhuatīlli Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli ītēchcopa Blackandgold Shanghai cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2022

Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli

īpal Blackandgold Shanghai

Tlanāhuatīlli: Yili Group

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,631

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #134253

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli

Tlein PET xoxoctli tepoztli ic mochīhua, ītech mihtoa "Plant Selected", inin tlaquentiliztli motequitiltia īpampa miec neuctli īhuīcpa xihuitl-tlachīhualli atl. In tepoztli PET botella catlacenpōhualli ītech ihcuiliuhtli amatl, cāxitl 60 mm ītech pahpatlactli, 60 mm ītech necoc, ihuan 177 mm ītech huehcatlan. Xoxoctic motequitiltia īpampa soya atl ihuan matlalli īpampa avena atl. In tocaitl tlanamaquilli motlālia ītech huey graffiti-tlahtōlli caxtillan tlahtōlli, ihuan teocuitlatl soya exohtli ihuan avena mohuīca ītech tlahtōltin. Se cencah tlapālli tlīltic tlein nōchi tlapālli ītech tepēyōtl mochīhua chicāhuac tlapālli xāmitl ītech tlanamacoyan tlapechtli. In tlanamaquilli cualnēxtli motlālia ītech tlanitzco īpampa tēmachtiaya tlacoānime.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Plant Selected Xoxouhcayotl Tlapehpenalli Tlaquentiliztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Huēyiliztli īhuān Tlacualtepēhualli: Width 60 mm x Depth 60 mm x Height 177 mm
Tōcāitl: Packaging, plant-based Beverage, plant milk, China
Tlachīhualiztli Māchiyōtl: PET bottle covered with Matte film
Tlanāhuatīlli Nētēcahuilīztli: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Tlatēmōliztli: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Tēyōllālīliztli: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Tēquitl Cāhuitl: The project started in September, 2020 and the product is launched in March, 2021
Tēquitl Ōhuitl: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patentēmeh: All photos and video credits to blackandgold Shanghai, 2022.
Calpolli Tlācah: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN