Xicpanahuī campa tlahtōlli
87MM Brand Story Amoxtli Tlachihchihualiztli ītēchcopa Sunghoon Kim

Tlanāhuatīlli 87MM Brand Story Amoxtli Tlachihchihualiztli ītēchcopa Sunghoon Kim cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tepoztlacuilolli ihuan Tlanextilamoxtli Tlahtolamatl Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTepoztlacuilolli· 2022

87MM Brand Story Amoxtli Tlachihchihualiztli

īpal Sunghoon Kim

Tlanāhuatīlli: 87mm

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tepoztlacuilolli Tlamantli

575,958

Tlapalli

Tlanēxtilistli

Ītechcopa 87MM Brand Story Amoxtli Tlachihchihualiztli

87MM ce machiyotl chicahuac ipan tlaquemitl ipan Corea, quichihua tonalnemiliztli ica tlamachiliztli ihuan yollochicahualiztli. Ipan xiuhtzitzquilo 2011 ihcuac ipehuac, in amoxtli "Moment by Moment, We Say No Concept But Good Sense" quitlahtohtla in altepemeh ipan matlactli xiuhtzitzqui ipan ce machiyotl ica matlactli xihuitl ipan amoxhuilli. Inin techmomaquiliztiz ma ticnextilican ica cencah cualli ica tlacah Corea tepitzitzin tlen quinequih 87MM ihuan quichicahuah ica ineltiliztli ipan ome tletlaliani pampa in altepemeh ipan 87MM machiyotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

87MM Brand Story Amoxtli Tlachihchihualiztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in 87MM Brand Story Amoxtli Tlachihchihualiztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. 87MM Brand Story Amoxtli Tlachihchihualiztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Huēyiliztli īhuān Tlacualtepēhualli
Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tōcāitl
87MM, brand book, book, design, editorial, graphic, typography
Tlachīhualiztli Māchiyōtl
The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Tlanāhuatīlli Nētēcahuilīztli
In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Tlatēmōliztli
According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Tēyōllālīliztli
While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Tēquitl Cāhuitl
The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Tēquitl Ōhuitl
Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Calpolli Tlācah
Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Īxiptla Tlanēxtīlli
87MM

Tlacōhualli

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