Li Beer Cerveza Itlahtzacualoni ītēchcopa China Resources Snow Breweries

Tlanāhuatīlli Li Beer Cerveza Itlahtzacualoni ītēchcopa China Resources Snow Breweries cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2022

Li Beer Cerveza Itlahtzacualoni

īpal China Resources Snow Breweries

Tlanāhuatīlli: China Resources Snow Breweries

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

61,282

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #136752

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Li Beer Cerveza Itlahtzacualoni

Li ce tlacualnextilizyotl tlahtzacualoni tlanextilli inic cerveza tetlauhtiliztli. In tehuiloxaloni quicui itlachiyeliz itech in Shuang-Er-Ni-Yu zoquitecomatl in oquixtiloc ompa Yangshao huehuecayotl tlalpan. In tlacuicuitl ipan ixco monenehuilia in huehuetlamatiliz atl imolinca ihuan michin ihuihuiyoca. Ce tlaquetzaliztli tlamatiliztli motlalia ipan in tlahtzacualoni, ic in itlapachiuhca huel momati ica matlamatiliztli. Cualnezqui tlaixcopinaltin ihuan huehue tlahcuilolmachiyotl quitlalia ce huehuecayotl machiliztli. In tlahtzacualoni motlapoa ica motzayana in tlacpac itzacca. Inin tlanextilli quiyectenehua in achto huehuecayotl in cerveza chihualiztli ompa China ihuan in huehuetlamatiliz China tlachihualiztli in omotequitilti inic in cerveza in ihtic ca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Li Beer Cerveza Itlahtzacualoni ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Li Beer Cerveza Itlahtzacualoni quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Li Beer Cerveza Itlahtzacualoni quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Huēyiliztli īhuān Tlacualtepēhualli: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Tlachīhualiztli Māchiyōtl: The bottle is made of glass.
Tlanāhuatīlli Nētēcahuilīztli: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Tlatēmōliztli: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Tēyōllālīliztli: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Tēquitl Cāhuitl: The project started in 2020 and finished in June, 2021.
Tēquitl Ōhuitl: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.