Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl ītēchcopa PepsiCo Design and Innovation

Tlanāhuatīlli Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl ītēchcopa PepsiCo Design and Innovation cē cencā mahuizzō tēmacēhualōni īpan huēyi 2022 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2022

Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl

īpal PepsiCo Design and Innovation

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

20,517

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #137246

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl

Lay's Flavor Swap Influencer Kit ce tlacualli ilpicayotl neneuhcayotl tlachihchiuhtli inic ce tonalco nechicoliztli tlen ohuallahuicac in itlahyacan Funyuns ihuan Doritos itech Lay's chips. In ilpicayotl motequihuia ihuan in axcan Lay's xiquipilli neneuhcayotl ihuan in tlanahuatiani tlapalli tlen cecen tlahyacan: xoxoctic ipan Cool Ranch ihuan xoxohuic ipan Funyuns. Ce ixnezcayotl tlen teyahualtin nechicolizica quiilnamiqui in inezca in achtopa chips ihuan quinextia in nechicoliztli intzalan in tlanahuatianimeh. No motlachihchiuh ce cenquixtilli influencer tlatquitl ihuan omomacac in tlaixnextiliztlacah pampa peuhtiaz tlahtolnemiliztli ipan in nechicoliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Lay's Flavor Swap Influencer Kit Tlacualli Ilpicayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Tēyōllālīliztli: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Xicpōhua Āmatl Tēmachiyōtīliztli

Tlacōhualli