Guo Nian Hao Tlapitzaliztli ītēchcopa Xiaohongshu

Tlanāhuatīlli Guo Nian Hao Tlapitzaliztli ītēchcopa Xiaohongshu cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2023

Guo Nian Hao Tlapitzaliztli

īpal Xiaohongshu

Tlanāhuatīlli: Xiaohongshu

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

10,869

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #142120

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Guo Nian Hao Tlapitzaliztli

Xiaohongshu itlamatqui Yancuic Xihuitl 2022 quiza ipan ce zacatl inahuatl Xopantlacayotl ilhuitl. Mocencahua huehuetlaneltoquiliz, Xiaohongshu momaquili ce occequintin Tlanextli, Caquiztli ihuan Chichiltic. Tlamatqui quipielo: ce yohuac tlanextli campan, Halli Galli, chichiltic amatlacuilolli, ihuan ce chichiltic tonalamatl Xiaohongshu. Inin tlapitzaliztli tlayacancuitl in zacatl tlahtolli ihuan eyi tetlamachtilli, quiyocox ce yancuic chihualiztli ipan huehuetlaneltocayotl. Quinequi motenehuaz cualli netlaliliztli ipan China Yancuic Xihuitl ihuan mopanoz tlaneltocatlahtolli ipan yancuic nemilizpan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Guo Nian Hao Tlapitzaliztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Guo Nian Hao Tlapitzaliztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Guo Nian Hao Tlapitzaliztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Huēyiliztli īhuān Tlacualtepēhualli: Width 345mm* Depth 285mm* Height 100mm
Tōcāitl: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Tlachīhualiztli Māchiyōtl: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Tlanāhuatīlli Nētēcahuilīztli: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Tlatēmōliztli: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Tēyōllālīliztli: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Tēquitl Cāhuitl: The project was launched in Shanghai in JAN 2022.
Tēquitl Ōhuitl: Gifts could only be found after tearing off the riddle sealed on the cover.
Calpolli Tlācah: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Īxiptla Tlanēxtīlli: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu