Xicpanahuī campa tlahtōlli
Snow Zero Tlapacholiztli ipan Tlaīlli ītēchcopa China Resources Snow Breweries Ltd.

Tlanāhuatīlli Snow Zero Tlapacholiztli ipan Tlaīlli ītēchcopa China Resources Snow Breweries Ltd. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


IztacteocuitlatlTlaquimilolli· 2023

Snow Zero Tlapacholiztli ipan Tlaīlli

īpal China Resources Snow Breweries Ltd.

Tlanāhuatīlli: China Resources Snow Breweries

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

31,387

Tlapalli

Tlanēxtilistli

Ītechcopa Snow Zero Tlapacholiztli ipan Tlaīlli

Snow Zero ce tlapacholiztli tlahtlaliliztli inic ce hard sparkling water tlen quipia tepitzin alcohol ihuan tepitzin calorías. In tocaitl Zero quinezcayotia tlahcoyohualli, tlen motta quen ce tlamiliztli ihuan noihqui ce pehualiztli. In machiyotl infinito tlen ca ipan in tlapacholiztli quinextia in tlanemililiztli itech in tlen amo tlami. In machiyotl 0 omochiuh ica ce tlachializtli quen tepoztli atic ica eyi ixtlapaliztli, inic quinezcayotiz ce ahuiyac ihuan yamanqui tlamachiliztli. In tlahcuilolmeh ipan in teconhuan quiselia in yancuic tlachializtli tlahcuilolli inic quipiaz ce tlachializtli tlen huallauh mostla. In teconhuan tlen quipia itlachializ quen ce achitzin atl huel monechicoah incamac ica incamac, ihqui on ome teconhuan quichihuah ce yancuic machiyotl infinito. Motequitiltia teconhuan tlen aluminio ihuan teconhuan tlen tezcatl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Snow Zero Tlapacholiztli ipan Tlaīlli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Snow Zero Tlapacholiztli ipan Tlaīlli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Snow Zero Tlapacholiztli ipan Tlaīlli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Huēyiliztli īhuān Tlacualtepēhualli
Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tōcāitl
Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Tlachīhualiztli Māchiyōtl
aluminum can and glass bottle
Tlanāhuatīlli Nētēcahuilīztli
The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Tlatēmōliztli
In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Tēyōllālīliztli
The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Tēquitl Cāhuitl
The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Tēquitl Ōhuitl
With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Calpolli Tlācah
Dong Yan
Weixi Zhou
Yu Zhai

Tlacōhualli

Xictlahtlachia Achi Huēca Designers.org

Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.

Cualli Tlanāhuatīlli Monequi Huēyi Tēixpantīliztli

A' Design Award cē cemānāhuac tēmacēhualli ītēchcopa cualli tlanāhuatīlli. Xicnēmili īpan A' Design Award ic ticpīāz tlanāhuatīlli tēixpantīliztli, mahuizzōtl, cuallōtl īhuān tēixpantīliztli ītēchcopa motēquitl. Xictlāli motēquitl ītēchcopa A' Design Award īhuān xicnēhuili ītēchcopa huēyi A' Design Prize.

Xictlāli