Odaya Home Tlaquimilochihualiztli ītēchcopa Elena Gamalova

Tlanāhuatīlli Odaya Home Tlaquimilochihualiztli ītēchcopa Elena Gamalova cē cencā mahuizzō tēmacēhualōni īpan huēyi 2023 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2023

Odaya Home Tlaquimilochihualiztli

īpal Elena Gamalova

Tlanāhuatīlli: ODAYA Home

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #151176

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Odaya Home Tlaquimilochihualiztli

Odaya Home itlaquimilochihualiztli monequiya quinextiliz in toltecayotl in matzotzonalli tzotzomachihualli ihuan in machiyotl in nechichihualli. In quetzaltotolin, tlachihualoni neyollotzin Odaya Home achtopa Tlapiyaliztli ihuan Tlazohtlaliztli Nechichiuhcayotl, ca tepixqui chantli. In chihualiztli quipeuhqui in quetzaltotolin ixiptli ipan coztic mamalhuaztzotzomachihualli ihuitl, ilnamiqui in tzotzomachihualiztli noyuhqui. Tlamachiotilahtol temi ipan netemaquiliztlapechtli itzapocuahuitl, auh yolic amatl itech tlahtol "Ticah nican ihuan nican mochantli, Odaya Home" maquiya ce yolic tlaquimiloliztli in cualli ichcatl petlactic tilmahtli ipan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Odaya Home Tlaquimilochihualiztli ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Odaya Home Tlaquimilochihualiztli ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Odaya Home Tlaquimilochihualiztli quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Huēyiliztli īhuān Tlacualtepēhualli: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tōcāitl: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Tlachīhualiztli Māchiyōtl: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Tlatēmōliztli: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Tēyōllālīliztli: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Tēquitl Cāhuitl: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Tēquitl Ōhuitl: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patentēmeh: Copyrights belong to Elena Gamalova, 2023.
Īxiptla Tlanēxtīlli: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home