Hao Prawns Tlaixtemitl Ipipixcayotl ītēchcopa Jin Zhang

Tlanāhuatīlli Hao Prawns Tlaixtemitl Ipipixcayotl ītēchcopa Jin Zhang cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Tepoztli īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

TepoztliTlaquimilolli· 2024

Hao Prawns Tlaixtemitl Ipipixcayotl

īpal Jin Zhang

Tlanāhuatīlli: Wuhan Sanbu Brand Design

Mahuizolli A' Design Award Tepoztli Tēmacēhualōni īpan Tlaquimilolli Tlamantli

12,702

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #154739

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Hao Prawns Tlaixtemitl Ipipixcayotl

Tlahcuilolchiuhqueh quipatiliah miec iztacayotl inic moxeloz oc cequintin zan iuhqui tlamantli, quicentiliah machtin nauhpohualamatl tlacah huan acocilli inic cohuanih quimomachitizqueh; pampa Chinatecamachiyomeh ipan inintoca huel ahmocualli motlahtoa, tlahcuilolchiuhqui ochiuh tocamachiyohuan Inglatecatlahtolli huan Chinatecacaquiztlahtolmachiyotl. Caquiztli quipalehuia cualli motlahtoz intoca, auh caquiztli ineneuhca iuhqui xictli, mochihua tlapalehuani tlahcuilolli ipan toca.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Tepoztli

Hao Prawns Tlaixtemitl Ipipixcayotl ca in quicuic in Mahuizolli A' Design Award Tepoztli, tlamahuizoliztli tlen momaca in cualli dizayno in quitlalia in tlen monequi ipan tequitl ihuan tlachihualiztli in quimaca in cualli tlachihualli. In quicuicah Tepoztli quinextia in hueyi tlamatiliztli, toltecayotl ihuan ihuelitiliztli intlachihuanime. Ca quinequi in Hao Prawns Tlaixtemitl Ipipixcayotl ca tlazohtli, mahuiztic, yancuic ihuan motequiuhtia. Ni dizayno in quicuic Tepoztli quihuelitia in tlamatiliztli ihuan quipia chicahualiztli tlen tepoztli. Hao Prawns Tlaixtemitl Ipipixcayotl quicualtia in nemiliztli ihuan quihuelitia in cemanahuac ica cualli.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Huēyiliztli īhuān Tlacualtepēhualli: Width 185mm x Depth 45mm x Height 256mm
Tōcāitl: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Tlachīhualiztli Māchiyōtl: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Tlanāhuatīlli Nētēcahuilīztli: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Tlatēmōliztli: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Tēyōllālīliztli: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Tēquitl Cāhuitl: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Tēquitl Ōhuitl: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.