Miok Ical tlapacholiztli Cerveza ica Leche ītēchcopa Iris Fan

Tlanāhuatīlli Miok Ical tlapacholiztli Cerveza ica Leche ītēchcopa Iris Fan cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Iztacteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

IztacteocuitlatlTlaquimilolli· 2024

Miok Ical tlapacholiztli Cerveza ica Leche

īpal Iris Fan

Tlanāhuatīlli: Miok

Mahuizolli A' Design Award Iztacteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

34,977

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #155700

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Miok Ical tlapacholiztli Cerveza ica Leche

Miok ce tlapacholiztli tlahtlamachtli ipampa ce cerveza ica leche in monamaca ipan tepozcaxitl. Inin tlailtli quicentlalia leche tzopelic ihuan xococ ica ipopozoquillo cerveza, ihuan quipia probióticos ica tepitzin alcohol. In tlanemililiztli tlahtlamachtli yehhuatl in neneliuhcayotl. Inahuac in letrahtin Miok in patlantinemi, ome tlachihualiztli atic mocentlalia ihuan mochihua ce yancuic tlachihualiztli. In tlachializtlahtolli chicahuac, olinqui ihuan pahpaquiliztica. In logo yehhuatl in huey tlamantli ipan tepozcaxitl, ic in marca amo ohui in mixmati ipan tianquiztli. Cecen tepozcaxitl quipia 375 mililitros. In tlapacholiztli sistema quipia caxitl tetlauhtilli, caxitl ic tlatitlaniliztli ihuan caxitl in huel mohuica ipampa in tlanamaquiliztli ipan internet ihuan ipan tlanamacoyan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Iztacteocuitlatl

Miok Ical tlapacholiztli Cerveza ica Leche ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Miok Ical tlapacholiztli Cerveza ica Leche ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Miok Ical tlapacholiztli Cerveza ica Leche quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Huēyiliztli īhuān Tlacualtepēhualli: 375mL per can
Tōcāitl: Mixing, Milk Beer, Packaging, Can, Miok
Tlachīhualiztli Māchiyōtl: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Tlanāhuatīlli Nētēcahuilīztli: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Tlatēmōliztli: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Tēyōllālīliztli: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Tēquitl Cāhuitl: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Tēquitl Ōhuitl: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patentēmeh: Copyrights belong to IBEA, 2021
Calpolli Tlācah: Iris Fan
Īxiptla Tlanēxtīlli: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao