Chilled Milk Tlapehpecholiztli ītēchcopa Kazuo Fukushima and Aya Tanaka

Tlanāhuatīlli Chilled Milk Tlapehpecholiztli ītēchcopa Kazuo Fukushima and Aya Tanaka cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Chilled Milk Tlapehpecholiztli

īpal Kazuo Fukushima and Aya Tanaka

Tlanāhuatīlli: Meiji China Investment Co.,Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

16,322

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159679

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Chilled Milk Tlapehpecholiztli

Mocahua okichpochtin chichintin Chinantin, ce cualli xocochichihualatl mochihua inic yoltocaz Xapontin tlachihualiz, para moilnamiqui yeyecpan. Mochihuaya macuilpohualli cempohualli chichihualatl celiya, quipiaya nepantlah tzopelic huan xocoyoh para aquihqueh cempohualli ipan caxtolnauhxihuitl. Ini tlamantli quipiya cualli tlapehpecholli, hueliti momama, motemaca Xapontin calixtli tlaneltoquiliztli. Itlachihualiz, iztac ipan ihuan chicahuac xocoxochitl tlacuilolli, motemaca ce yolpaquilistli xocomil, quinextia celiya ihuan mahuiztic.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Chilled Milk Tlapehpecholiztli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Chilled Milk Tlapehpecholiztli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Chilled Milk Tlapehpecholiztli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Huēyiliztli īhuān Tlacualtepēhualli: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tōcāitl: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Tlachīhualiztli Māchiyōtl: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tlanāhuatīlli Nētēcahuilīztli: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Tlatēmōliztli: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Tēyōllālīliztli: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Tēquitl Cāhuitl: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Tēquitl Ōhuitl: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentēmeh: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Calpolli Tlācah: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Īxiptla Tlanēxtīlli: Photographer: Zhu Jie