Chilled Milk Carton Amacaxitl ītēchcopa Kazuo Fukushima and Haruka Takeuchi

Tlanāhuatīlli Chilled Milk Carton Amacaxitl ītēchcopa Kazuo Fukushima and Haruka Takeuchi cē cencā mahuizzō tēmacēhualōni īpan huēyi 2024 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2024

Chilled Milk Carton Amacaxitl

īpal Kazuo Fukushima and Haruka Takeuchi

Tlanāhuatīlli: Meiji China Investment Co.,Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

16,969

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #159694

Xiquitta Tlahcuilōlcalli Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Chilled Milk Carton Amacaxitl

Pampa motzayanaliztli ipan China ītlazohtlanamacoyān chichihualli, cē yancuīc tlamachiliztli quichīuh mahuiztic chichihualli pampa cihuah 30 īpan 50 xihuitl, mopiya cempohualli yancuīc chichihualli īhuān cē tonalcayopiyaliztli tequihualiztli īnic huēyi ahuiacayotl. In tequitl yancuīc quinamictia chichihualli īamacaxiuh, motlālnamictia yancuicayotl īhuān Xapon cualli īhuān mahuiztic ahuiacayotl. In amacaxitl īcamiltic techilia tlazohtli, motlapalehuilih īztac īhuān coztic pampa mahuiztic īhuān cualli, quichīhua cē ahmo ilcahualo nezcayotl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Chilled Milk Carton Amacaxitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Chilled Milk Carton Amacaxitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Chilled Milk Carton Amacaxitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Huēyiliztli īhuān Tlacualtepēhualli: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Tōcāitl: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tlachīhualiztli Māchiyōtl: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Tlanāhuatīlli Nētēcahuilīztli: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Tlatēmōliztli: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Tēyōllālīliztli: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Tēquitl Cāhuitl: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Tēquitl Ōhuitl: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentēmeh: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Calpolli Tlācah: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Īxiptla Tlanēxtīlli: Photographer: Zhu Jie